The current version of Relive violates several of the terms that we ask of API partners. “Many of us at Strava have enjoyed using Relive over the last few years, but because of Relive’s recent updates, unfortunately, we have decided to end this integration. It was phrased in such a way that implied Relive had done something horrible, dirty even: While the first few words started off nice, it quickly took a turn for darker sides. It all started with an early morning (European time) e-mail from Strava to Relive users. Or not, as Relive found out the hard way yesterday.Īfter discussing the situation with both sides yesterday and again today, I’ve got a pretty clear picture of what’s going on. Visuals and data go together well, and usually resonate widely on social media. As did other platforms and companies too of course, since it was nifty. Yup – and Strava thought so too, as in fact over the years Strava hosted the company for events, and Strava employees used Relive too. The company says they have millions of non-Strava users, plus the now non-existent Strava users.įor those not familiar, here’s basically what it created – using my ride two days ago in the Italian Alps: Relive ‘Italian Distraction’ It was nifty and there were plenty of users (as so evidenced by my packed inbox with upset users this morning). You may have seen this app here or there, but essentially it allowed you to connect your Strava account (or other platform, including Garmin) to Relive and they’d generate a small movie of your workout including photos and such. You see, yesterday morning Strava sent out an e-mail to users of Relive (aka ). Turns out, Strava had different plans for it. Nothing but Italian chirping birds at the Giro Rosa, and catching the Tour de France later in the afternoon on TV. Here I thought yesterday was going to be a peaceful random July Thursday morning.

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