Urgent Company’s goal is to launch a number of food brands that are sustainably and ethically manufactured using Perfect Day’s proprietary slaughter-free dairy protein created through fermentation biotechnology. “PK and the rest of The Urgent Company team are poised to push forward the future of food, and we can’t wait to see where they go and how they grow in the years ahead,” he added. It represents a new approach to innovation that can bring today’s most exciting ingredients - Perfect Day’s and other’s - into products across the grocery store, starting with Brave Robot animal free ice cream.“ The new ice cream will be sold for US$5.99 per pint via a direct-to-consumer online platform as well as on supermarket shelves, firstly in the California region before expanding to other markets.Ĭo-founder and CEO Ryan Pandya told Green Queen that “the vision for The Urgent Company is much bigger than just another food company. Its first brand will be Brave Robot, which will offer a line of animal-free dairy ice creams made using Perfect Day’s technology.īrave Robot has emerged as the first brand to launch under Urgent Company, a new venture created by the founders of Perfect Day, Ryan Pandya and Perumal Gandhi, and Paul Kollesoff, formerly in the dairy industry.

The founders of California-based food tech Perfect Day have joined with a product developer in the dairy industry to launch Urgent Company, a new sustainable consumer food company.

Who owns brave robot ice cream